In recent years, the interest of Bulgarians in properties in Sunny Beach has grown significantly. If a decade ago the resort was perceived mainly as a destination for seasonal tourism, today it has become an attractive place for investment, year-round living and passive income.
What makes so many buyers turn their attention to Sunny Beach? Here are the main reasons.
1. Developed resort with excellent infrastructure
Sunny Beach is one of the best developed seaside resorts in Bulgaria, offering modern infrastructure, good road network, shopping centers, health services and access to the international airport in Burgas.
Today more and more residential complexes offer:
- 24/7 security and video surveillance
- swimming pools, gyms and spas
- car parks and green areas
- convenient access to the beach
This makes the homes in Sunny Beach suitable not only for holidays, but also for year-round living.
2. Affordable prices and high returns
Compared to other seaside destinations, property prices in Sunny Beach remain extremely competitive. The average price per square meter is lower than in Sofia or Varna, which makes it possible even for young families to own a home by the sea.
Investors, in turn, benefit from the high seasonal interest – renting brings a stable income during the summer months.
Example: a well-located one-bedroom apartment can yield between 6% and 9% annual return on short-term rentals.
3. More Bulgarians choose the sea for a new home
While years ago the buyers in Sunny Beach were mainly foreigners, today more and more Bulgarians are returning to the sea. Many of them are looking for tranquility, fresh air and living close to nature.
New trends have also emerged:
- telecommuting (home office by the sea)
- change of city life to a quieter and healthier rhythm
- purchase of a year-round property by the sea
So Sunny Beach is no longer just a resort – but a living space with perspective.
4. Large selection of properties for every budget
There is a wide variety of properties on the market – from compact studios and apartments to luxury penthouses with sea views.
Examples of property types:
- Studios – 35-50 sq.m., suitable for rent
- One bedroom apartments – the most sought after for families
- Penthouses and penthouses – for clients looking for prestige
- Property in a gated complex – for security and amenities
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5. Increasing property values
According to recent analyses, property prices in Sunny Beach are growing steadily at 5-10% per year. This means that buyers are not only securing a place for a holiday, but also investing in an asset that appreciates over time.
The development of the infrastructure, the new projects and the tourist interest contribute to Sunny Beach being among the most promising real estate locations in Bulgaria.
6. Convenient location and transport accessibility
Sunny Beach is located only 35 km from Burgas and the international airport, which facilitates travel throughout the year. Nearby are Nessebar, Sveti Vlas and Pomorie – popular tourist and residential areas with which the resort is closely connected.
Thanks to a good road network and public transport, living by the sea no longer means isolation, but convenience and connectivity to the big cities.
7. Security and amenities
The new residential complexes in Sunny Beach offer comfort, security and high quality of life. Most properties are in gated complexes, with controlled access, security and service.
Many families choose the area because:
- there are schools and kindergartens nearby
- medical centres and pharmacies open all year round
- good transport links with Nessebar and Burgas
8. Investment in the future
Buying a property in Sunny Beach in 2025 is not just a whim, but a long-term investment. Whether you plan to live in, rent out or simply own a beachfront home, this step is a sound and sensible one.
With the growing interest from Bulgarians and foreigners as well as the development of the region, Sunny Beach continues to be one of the safest choices for property in Bulgaria.
Conclusion
Sunny Beach in 2025 offers a perfect balance between affordability, opportunities and quality of life. Whether you’re looking for a holiday apartment, year-round living or a lucrative investment – you’ll find it all here.
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